A Local Media Agency Focused on Creative and Results-Driven Solutions

Bringing retailers into the digital age

Services

Paid search

Paid search is an effective way to rapidly fill the sales funnel with customers actively seeking products and services. With a focus on maximizing goals – sales leads, e-commerce, registrations, and more – Engage Local Media’s team of paid search experts, develop extensive campaigns that simultaneously span Google, Yahoo, Bing, and search engines.

Social Media

Our team are experts on all forms of paid and organic social media campaigns.  Facebook, Instagram, Twitter, LinkedIn, and SnapChat, we work with them all. This often misunderstood channel is ideal for mid-funnel activity when influencing the decision making process.

Data Integration

We have all heard about the “Power of Data” and this is where Engage excels. Whether First or third party, we make use of your data to another level.  Target your customers where they spend most of their time and across multiple platforms. In addition, our team integrates your POS/e-commerce data to optimize your campaigns in real-time.

Media Strategy & Placement

Engage Local Media first identifies clients’ goals, audiences, and geographic targets to develop strategic marketing plans. We then provide messaging, media buying, and distribution to pinpoint specific audiences we want to engage.

Our extensive database can then turn around media plans and placement with efficiency, accuracy, and speed across numerous media platforms.  On target. On budget.

Traditional Media

Traditional media can still have a place in today’s media campaigns whether through TV, Radio, out of home (OOH) and/or newspaper.  The difference is we refer to these mediums in their base form: video, audio, and print. Where possible, we look at efficient elements such as YouTube, OTT/connected TV, Pandora/Spotify and other digital platforms to increase reach and efficiencies.

Mobile Marketing

With time spent on mobile devices outpacing desktop, marketing to mobile users is critically important. While there is overlap with other digital tactics, specific strategies for the mobile platform such as retail foot traffic attribution, text message marketing, and app sponsorships help connect directly with a mobile audience. We monitor programs daily and provide our clients with ongoing analysis and recommendations.

About

“My goal is to bring retailers into the digital era and unlocking new opportunities for their businesses to grow.”

Ron Adams

A highly regarded veteran of local media and formerly of fashion retail. In media, Ron has worked for such entities as The Philadelphia Inquirer, Tribune, and Knight-Ridder. He is the founder of Engage Local Media, a consulting business for media companies and advertisers in need of creative solutions.

During his five years at The Philadelphia Inquirer, Daily News and Philly.com, Ron was the Director of digital and print National/Retail advertising. Ron’s team was at the top among peer markets in year over year revenue performance. His team was responsible for over $35 million in new revenue during his time in Philly. Concepts included first of their kind advertising sponsorship programs for Comcast, TD Bank, Citizens Bank, Mainline Health, and a top 10 market 3-D event for Verizon Wireless. Prior to joining the media, Ron was in the retail industry for eight years working for such brands as Perry Ellis, Fila USA, and Federated Department Stores.

Ron is a native of Miami, FL and currently lives in the Philadelphia market with his wife, Debbie and their three children. Ron enjoys coaching little league baseball, soccer, and even playing softball on the weekends.

Ron Adams

Kate Lange

Kate joined Engage Local Media in 2017 as Senior Director of Media and Client Services.

Prior to joining Engage Kate spent nearly 10 years at Comcast working on multi-million-dollar national and regional advertising campaigns. Her group was responsible for driving customer acquisitions and branding strategies. Strategies included Olympics, MLB and NFL Media Sponsorship among many others.

Prior to Comcast, Kate spent the majority of her career on the ad agency side executing media planning and buying for numerous industries including automotive, healthcare, food service and education.

Kate lives with her family in the suburbs of Philadelphia. She spends much of her free time cheering on her kids’ baseball and basketball teams.  When not cheering on her own kids you can find Kate and her family cheering on Philadelphia Sports teams and the Villanova Wildcats.

Thomas Adams

Thomas is our Director of Analytics. He has worked across every vertical, including e-commerce & quick service restaurants to home and garden retailers. Having a background in Physics allows him to implement big data tools and analyze results to further innovate solutions. Here at Engage, he is responsible for the implementation, optimization and delivery of all ad operations. Thomas helps our team members and clients make data driven decisions to improve our clients digital presence. He guides and trains our ad operations specialists to understand the power of combining digital marketing with data analysis.

He loves to spend his free time hiking and exploring the outdoors. Fitness is another big goal of his and he enjoys challenging himself physically and mentally.

Stefen

Stefen Wojnarowski

Stefen Wojnarowski has over two decades advertising agency experience working for Foote Cone Belding, Saatchi & Saatchi, Earle Palmer Brown, Ketchum, and Cramp + Associates. Stefen was recruited as first lead creative of MediaLab, a “Skunkworks” department of advanced development projects in marketing for The Philadelphia Inquirer, Daily News and philly.com parent company Interstate General Media.

As the creative change agent of MediaLab Stefen was able to apply his knowledge and expertise of advertising, design, and branding to show national advertisers new innovative ways in developing integrated marketing campaigns resulting in direct consumer engagement for Comcast, QVC, Macy’s, Miller Brewing Company, Best Buy, Verizon Wireless, General Motors, Bloomingdales, HP, The Simpsons Movie, Hospital of the University of Pennsylvania, Citizen’s Bank, ING, Pennsylvania Lottery, and Phillies Major League Baseball. Stefen also generated well over $13 million in advertising sales revenue and increased circulation by the thousands for Interstate General Media.

Stefen Wojnarowski’s track record illustrates a flair for creative problem solving, from independently researching a new form of 3-D ultimately finding childrens’ sidewalk chalk was the key leading him to creating first in the nation 3-D integrated edition of The Philadelphia Inquirer and philly.com. Using QR codes to distribute interactive sports media for Comcast was a derivative from a capabilities presentation to wow Scion automotive advertisers.

We work with some of the largest companies

facebook
google
comcast
xfinity
coxmediagroup
gannett
findnsave

Testimonials

“I worked with Ron at philly.com for four years on various online rich media campaigns. He is attentive to small details that can make or break deals, has excellent interpersonal skills and is a natural leader. He has the ability to raise the bar for those working with and around him. Ron is a take-charge person who is capable to present new ideas and communicate the benefits. He has succeeded in developing many sales plans leading to an increase in our sales revenue.”

CHRIS CORTER
CHRIS CORTERSr. Manager, Fox Sports

“Over the past several years I’ve worked with him on the Kohl’s business, first at the local market level in Philadelphia and most recently on a broader national scale with Wanderful Media. Ron possesses an incredible passion for marketing, with an ability to assess a situation from the client perspective and provide scale able solutions to fit ever-changing needs. While working in the digital space at the Philadelphia Inquirer, Ron proved an invaluable asset as we were poised to launch our first ever local market digital display program. He was able to exceed customer demands for innovation and scale while navigating budget restraints and program delays. The result was an extremely successful local market digital program that has expanded to almost 10 markets and grown to a weekly frequency over the past several seasons. Ron played an integral role in the birth of Kohls’ local market digital program and continues to be an invaluable business partner, professional connection and friend.”

CELESTE EBY
CELESTE EBYSenior Manager, Digital Media Kohl’s

“Ron exemplifies creativity. I have been with him on appointments when he has come up with client solutions on the spot. He is extremely high energy, focused and detailed oriented. His passion to succeed is contagious. I had the pleasure of working with Ron for more than a few years when he was Director of National Advertising at The Philadelphia Inquirer & Daily News and I was a VP at Newspapers First. I would highly recommend Ron for any leadership role involving cross-platform programs – he gets it! Any smart company will get a strong ROI in hiring him.”

ALLEN DUNSTANSr. Director National Accounts at Cox Media

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